living
with
intention

Business leader + Sports Enthusiast + Life-long learner

SHINING A
LIGHT

For as long as I can remember fairness and honesty have been important to me.

Growing up in a migrant family in a low socio-economic neighbourhood showed me that social inequity is real. Its systemic; social norms and stereotypes help keep the power imbalance intact - making life more challenging for some through no fault of their own.

It’s this experience that motivates my work to shine a light on systemic issues that impact people’s lives and bring together intelligent, respectful, and warm-hearted business people to find a fair and honest way forward.

A great
opPortunity

In today's world, there's a significant opportunity for businesses to support positive societal change. With pressing issues like climate change and gender inequality, there's a growing need for innovative business solutions.

I partner with purpose-driven organisations to do just that - innovate for good. I help them achieve social impact initiatives, by translating research into fit-for-purpose strategies that empower meaningful change.

Whether it be via social impact business strategies for progressive leaders, serving on boards for purpose-led organisations, speaking at industry conferences or facilitating diverse panel conversations, I will look back on my journey one day and know that I made a positive impact.

Snapshot

20+

years as
social marketer

GAIcD

10+ years’ experience
as board member and chair

  • McGuire Marketing - Social Marketing Management Consultancy / Founder (2002 – present)
    • Award-winning SwingFit Golf Program: Led concept, research and product development, go-to-market strategy through to national launch for Australian Sports Commission and Golf Australia.
    • Groundbreaking 5-year multi-million dollar sponsorship of Australian Open Grand Slam Tennis by Beauty company L’Oreal Garnier: Created sponsorship concept and integrated marketing communications strategy development. Led sponsorship negotiation and management of end-to-end implementation for Tennis Australia across a five-year period.

    Australian Childhood Foundation (2022 – 2024)
    Led development of concept through to creation of innovative social impact cross-section collaboration, On Us: Australian Business Coalition for Safeguarding Children.
    Article: Westpac Group Safer Children Safer Communities Impact Report, p12.

    Women’s Tennis Foundation - President (2019 - 2023)
    Led player scholarship fundraising program in partnership with Australian Sports Foundation. Scholarship program has financially supported over 100 athletes in recent years.
    Interview: 2023 Breakfast With The Stars

    Monash University - Monash Business School and Department of Marketing
    Roles have included Industry Advisory Board Member and Chair, Award-winning Lecturer, Curriculum Review Panel Member and Adjunct Professor (2009 – present)
    Articles: Monash Marketing celebrates 50 years | Monash Business School Dean’s Gala Dinner – Keynote Speaker

    Tennis Australia - Director of Marketing (2010 - 2012)
    Led development of innovative marketing strategy to leverage Australian Open global impact to increase accessibility of national participation programs Hot Shots and Cardio Tennis. The Ready? Play. campaign was replicated in countries including New Zealand and the French Open and resulted in record ticket sales for the AO.
    Media: Ready? Play TVC | Australian Open 2012 Official Campaign | Australian Open 2013 Official Campaign

  • Harvard Kennedy School – Harvard University Executive Education

    • Women and Power (2024)

    • Strategies for Building and Leading Diverse Organisations (2023)

    Australian Institute of Company Directors

    • Graduate Company Directors Course (2022)

    Monash University

    • Master of Marketing (2007)

    Cranlana Centre for Ethical Leadership

    • Executive Leadership Ethics Course (2021)

    Tennis Australia

    • Level 2 Club Professional Tennis Coach

  • Monash Business School Dean’s Purple Letter Award

    • Awarded to top-performing units in the student evaluation of teaching. The achievement recognises a commitment to excellence in teaching. (2020, 2021 & 2023)

    Monash Business School

    • Department of Marketing Recognition of Service (2022)

    DrivenXDesign Gold Medal Award

    • John Cain Arena Brand Strategy for Melbourne & Olympic Parks (2021)

    Australian Institute of Marketing

    • Finalist Award for Marketing Excellence – Australian Made, Australian Grown Campaign

    Vicsport Awards

    • Finalist Development Initiative Award for Swingfit Golf Program (2016)

  • I love seeing people debunking stereotypes and achieving audacious goals they never thought possible. Dreams do come true, and I am passionate about supporting others to achieve theirs.
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“What sets Brigette apart is not only her remarkable professional achievements but also her unwavering commitment to empowering and uplifting others. She serves as a role model for women aspiring to excel in both in the sports industry and business, while making a meaningful difference through non for profit organisations. Brigette’s dedication and capabilities make her an invaluable asset to any organisation or cause. I have no doubt that she will continue to make a significant and positive impact wherever she goes.”

Nicole Pratt